Spotify has set its sights on a new sound-based frontier: audiobooks
CEO Daniel Ek revealed the company’s new foray into the world of audiobooks, calling it a “massive opportunity.”
Ek said he wants to compete with the other “major player dominating the space,” referencing Amazon and its audiobook platform
Spotify’s Chief R&D Officer Gustav Söderström said the audiobook feature will launch later this year to its 400 million listeners
You can type in “audiobooks” in the Spotify search bar and find several audiobook playlists
We do know that the audiobook platform Findaway, which Spotify acquired back in late 2021, will be leading the charge
The idea is Spotify will be using Findaway’s audiobook “expertise and infrastructure” to build the new feature.
It’s a service that connects authors with voice actors to read and record an audiobook