‘Crypto Super Bowl’: Crypto Advertising During Big Games For The First Time

The Super Bowl will include cryptocurrency. Budweiser BUD, -0.34 percent, and Coca-Cola KO, -1.55 percent commercials are commonplace during the Super Bowl. Now is the time for Ethereum ETHUSD, -0.98 percent, bitcoin BTCUSD, -0.23 percent to shine. Yes, whenever the Cincinnati Bengals take on the Los Angeles Rams in the Super Bowl on Sunday, bitcoin exchange advertising will be seen for the first time, reports Marketwatch.com.

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“Every day, cryptocurrency becomes more popular,” said Tim Calkins, a clinical professor in the department of marketing at Northwestern’s Kellogg School of Management. “These businesses are urgently trying to attract new clients. People that join up to invest in bitcoin with a certain business prefer to stick with that firm.”

Multiple 30-second spots for this year’s Super Bowl went for over $7M per slot, according to NBC, the NFL network company that is televising the game. This is a 20% increase over 2018. Crypto exchange FTX is one of the organizations spending thousands for Super Bowl commercial time. The Super Bowl’s roughly 100 million-person viewership, according to FTX CEO Sam Bankman, is a wonderful opportunity to educate the public about his firm — and cryptocurrencies in general.

When it came to buying commercial time, Bankman remarked, “There is a no larger, more widespread event to deliver news like that than the Super Bowl.” Major players such as Stephen Curry and Tom Brady have also secured sponsorship arrangements with FTX.

FTX is joining Crypto.com in their multi-million dollar Super Bowl commercial marketing frenzy. The Singapore-based bitcoin exchange software and platform is extending its massive sports marketing campaign, which includes a $175 million kit partnership with the UFC and a $700 M stadium sponsorship deal agreement with the NBA’s Los Angeles Lakers.

The Wall Street Journal was the first to announce that Crypto.com and FTX were buying Super Bowl ad time on Sunday. According to NBC, new sponsors such as Crypto.com and FTX account for 40% of this year’s Super Bowl advertising. According to Variety, last year’s Super Bowl included 26 new commercials, while 2019 and 2020 will have only seven.