Allied Market Research published a new report, titled, “Smart TV Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
The rapid urbanization and easy availability of high speed internet raised number of consumers using online video streaming channels such as Netflix, YouTube premium, Amazon Prime Video, and Hulu, which results in increase in the demand for Smart TV products.
The rise in disposable income in the developing economies is one of the major growth drivers of the smart TV market. The changing life style and increasing standard of living also influence people to opt for better and enhanced technology products. Therefore, it also supports the growth of this market. The usage of smart TV in hospitality industry, offices, and malls increases the demand for the product.
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In addition, the small players are coming up with more affordable and value for money smart TVs. The market players are also creating relationships with online sales channels and platforms such as Flipkart, Amazon, and Snapdeal to increase the distribution of their brands which is also enhancing TVs affordability with “direct–to-consumer model” supply chain.
The key market players profiled in the report include LG, Electronics Inc., Samsung Electronics Co. Ltd, Sony Corporation, Panasonic Corporation, VIZIO Inc., Xiaomi, Micromax, OnePlus, Apple Inc., Hisense Group Co. Ltd., Koninklijke Philips NV,TCL Corporation,Insignia Systems Inc., Haier Group Corporation, Hitachi Ltd., and Westinghouse Electric Corporation
Geographically Analysis – North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)
COVID-19 Scenario Analysis:
The world wide pandemic occurrence has significantly reduced the frequency of purchase of electrical and electronics products and the lead time delivery of goods. COVID-19 outbreak has created scarcity of labor supply, raw materials, and availability of other components due to which production of smart TV has been hampered. The impaired supply chain and distribution network are some of the challenges that the industry is focusing on. The end of the lockdown in the countries bring smart TV market substantial higher consumer traffic. In post COVID-19 scenarios the sale of smart TV may be increased from e-commerce platform. The companies get to develop such strategies to change the design of their supply chain and production policies or plans in tandem with the changing business environment.
Key Benefits of the Report:
- This study presents the analytical depiction of the global smart TV industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global smart TV market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the global smart TV market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global smart TV market analysis based on competitive intensity and how the competition will take shape in coming years.
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About Allied Market Research:
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to offer business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains.
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