User Activity Monitoring Market: Strategic Imperatives for Success and Growth Analysis || Digital Guardian, Birch Grove Software, LogRhythm, Sumo Logic, Balabit

User Activity Monitoring Market

The User Activity Monitoring market size is estimated to grow from USD 1.47 Billion in 2020 to USD 7.03 Billion by 2027, growing at a CAGR of 25.4% during the forecast year from 2021 to 2027.

Latest added User Activity Monitoring Market research study by MarketDigits offers detailed product outlook and elaborates market review till 2027. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are Micro Focus, Splunk, Forcepoint, Imperva, ManageEngine, CyberArk, Rapid7, Centrify, SolarWinds, Securonix, NetWrix, Digital Guardian, Birch Grove Software, LogRhythm, Sumo Logic, Balabit, ObserveIT, Dtex Systems, WALLIX, Teramind, Veriato, SysKit, Ekran System, NetFort, and TSFactory. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.

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This report studies the User Activity Monitoring Market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the User Activity Monitoring Market by companies, region, type and end-use industry.

Scroll down 100s of data Tables, charts and graphs spread through Pages and in-depth Table of Content on “User Activity Monitoring Market, By Technology Type (Behavior Analytics, Log Management), Application Area (System, Application, File, Network Monitoring), Deployment Mode (Cloud, On-Premises), Organization Size, Vertical: Global Forecast to 2027″. Early buyers will get 10% customization on study.

To Avail deep insights of User Activity Monitoring Market Size, competition landscape is provided i.e. Revenue Analysis (M $US) by Company (2018-2020), Segment Revenue Market Share (%) by Players (2018-2020) and further a qualitative analysis is made towards market concentration rate, product/service differences, new entrants and the technological trends in future.

Unlock new opportunities in User Activity Monitoring Market; the latest release from MarketDigits highlights the key market trends significant to the growth prospects, Let us know if any specific players or list of players needs to consider to gain better insights.

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The UAM market has passed through several phases, with more than 20 years of evolutionary stages. UAM solutions monitor and record the activities of the internal and external users of devices, networks, and other IT resources in an organization. The increasing need of the organizations to gain control over their employees and third-party vendors is expected to be encouraging them to deploy UAM solutions. UAM solutions constantly monitor users and record their activities to detect suspicious activities. The solutions match the user’s activity patters with the existing patterns to identify malicious actions and alert organizations’ IT staff to mitigate the potential security risks.

“By vertical, the BFSI vertical is expected to dominate the market with the largest market share during the forecast period.”

The BFSI vertical comprises commercial banks, insurance companies, mutual funds firms, cooperatives, non-banking financial companies, pension funds, and other smaller financial institutions. This vertical is an early adopter of cutting-edge UAM solutions, due to the regular transmission of highly sensitive financial data over emails. The BFSI vertical faces various challenges, such as stringent regulatory and security requirements and the need for superior customer service delivery. Additionally, this vertical is always on the lookout for security products and services that protect its critical assets from harmful employee actions, such as frauds, IP thefts, and inappropriate behavior.

“By component, the services segment to grow at a higher cagr during the forecast period.”

The growth in the UAM market can be attributed to the increase in the deployment of cloud-based UAM solutions in regions, such as APAC and MEA. The services segment is expected to grow at a higher CAGR during the forecast period, compared to the solution segment.

“By vertical, the government and defense vertical is expected to grow at the fastest rate during the forecast period.”

This vertical includes all the government and defense organizations. Security threats in this vertical are increasing at an alarming rate. Moreover, this vertical is targeted to extract highly confidential and sensitive data of critical sectors, such as governments, prime contractors, and suppliers. Additionally, the governments across various regions are witnessing reduced employee productivity due to the result of internet misuse. Due to such reasons, organizations are deploying UAM solutions for enhancing their productivity. The advanced UAM solutions provide in-depth information about applications’ usage, network activities, email/webmail/chat/Instant Messaging (IM) scripts, document tracking, and file transfers. Furthermore, these UAM solutions help the government and defense organizations in conducting incident responses, monitoring high-risk insiders, and measuring employees’ productivity.

“By technology type, APAC is expected to witness the highest growth rate.”

The region is experiencing rapid digitization, and the protection of digital assets has become the prime objective of organizations in the region.

“North America is expected to be the top region in terms of market size during the forecast period.”

North America is the region of innovative technology adopters and houses a huge number of UAM vendors, which are expected to be the reasons for the highest growth of the market.

Market Dynamics

Driver: Increasing need among organizations to optimize employee productivity

The UAM solution plays a crucial role in optimizing organizations’ efficiency by enhancing employee productivity. The single sign-on solution helps employees use multiple business applications. It identifies employees and sanctions access securely. Integrated UAM products provide a single console administration facility, which can help gain higher visibility and comprehensive coverage in organizations.

Additionally, UAM solutions reduce security risks and provide a robust security mechanism that enables organizations to mitigate potential security threats and data loss. These solutions help users access information through mobile devices; with this facility, users can work from a remote location. These solutions also provide a better security experience and are becoming popular in SMEs and large enterprises across a variety of verticals. UAM solutions deliver robust security to the credentials of superusers and safeguard organizations’ sensitive data from unauthorized access and cyber-attacks. Due to the cost-saving and employee productivity enhancement features, the UAM solution is being increasingly deployed in organizations. Therefore, the UAM market is expected to witness significant growth in recent years.

Restraint: High cost of innovation for developing robust UAM solutions

Insider attacks and security breaches are continuously growing, and organizations are increasing their IT security investments to ensure protection against advanced threats, zero-day malware, Trojans, and other targeted threats. Investments are becoming a matter of concern for many organizations, including SMEs. Furthermore, the development cost for robust security solutions is high, which, in turn, leads to increased implementation costs for customers. Budget constraints are becoming a significant barrier to the growth of the UAM market. The cost factor is proving a hindrance to carry out IT security operations in organizations effectively.

Additionally, security investments in SMEs are not sufficient to fulfill every security need. Therefore, organizations have to understand which information assets are the most important to curb the evolving security threats. The security investments by organizations in developing economies, such as MEA and Latin America, are lower as compared to the other regions, and these investments should be increased for better protection from emerging cyber threats.

Opportunity: Integration of UAM solutions with IAM and SIEM

The integration of UAM with Identity and Access Management (IAM) and SIEM improves the security posture of organizations by providing the capabilities of these solutions in a unified way. The UAM solution helps enterprises manage security threats and stringent regulatory compliances. Organizations can use integrated UAM solutions as a strategic initiative to achieve robust protection from internal and external threats. This would help companies increase their focus on monitoring users and the resources accessed by them. IAM technology provides access and privilege policy management but not UAM. However, the integration of UAM with IAM delivers the robust security capabilities of UAM to IAM users for protecting them against potential security threats. Therefore, many vendors are forming partnerships with other leading companies to provide integrated UAM solutions with IAM and SIEM capabilities, for delivering comprehensive security to global organizations.

Challenge: Managing user privacy

The UAM solution intensely monitors all user activities and provides comprehensive reports on the same. This in-depth monitoring can often impact user privacy. It becomes very challenging for organizations to implement UAM and preserve the confidentiality of users simultaneously. Therefore, UAM vendors are focusing on developing solutions that can achieve a balance between robust security and privacy preservation. They are aiming to develop a policy-based UAM solution that provides secure access to the captured activities and offers notifications about the recording policies to users. To detect insider threats and maintain privacy, the solution should monitor the pattern of user activities instead of inspecting the content. Such solutions would enable organizations to manage employee privacy and maintain robust security. Organizations can overcome this challenge by trying to avoid the collection of sensitive employee data, such as bank details and data at the HR portal.

Scope of the Report

The research report segments the User Activity Monitoring market into the following submarkets:

Market by Component:

  • Solution
  • Services
    • Professional Services
      • Consulting Services
      • Training and Education
      • Support and Maintenance
    • Managed Services

User Activity Monitoring Market by Technology Type:

  • Behavior Analytics
  • Log management
  • Auditing and reporting
  • Others (visual forensics and user activity alerting)

Market by Installation Type:

  • Proxy-based
  • Agent-based

User Activity Monitoring Market by Application Area:

  • System monitoring
  • Application Monitoring
  • File monitoring
  • Network monitoring
  • Database monitoring

Market by Deployment Mode:

  • On-premises
  • Cloud

User Activity Monitoring Market by Organization Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Market by Vertical:

  • Government and Defense
  • Banking, Financial Services, and Insurance (BFSI)
  • IT and Telecom
  • Healthcare
  • Retail
  • Manufacturing
  • Energy and Utilities
  • Others (Education, Media and Entertainment, and Travel and Transportation)

User Activity Monitoring Market by Region:

  • North America
  • Europe

Asia Pacific (APAC)

  • The Middle East and Africa (MEA)
  • Latin America

Key Market Players

ObserveIT (US), Teramind (US), Veriato (US), Sumo Logic (US), Balabit (Hungary)

Recent Developments

  • In March 2018, CyberArk acquired certain assets of Vaultive, a privately held cloud security provider. The acquisition helped CyberArk deliver better visibility and control over privileged users and employees.
  • In February 2018, Dtex Systems enhanced its Advanced User Behavior Intelligence Platform with capabilities to meet the need for purpose-built, scalable insider threat solutions that work seamlessly within modern security environments.
  • In February 2018, WALLIX launched the Discovery tool to enable the analysis of vulnerabilities caused by unused or unknown privileged accounts, and to help ensure compliance and security, and prevent data breaches.
  • In January 2018, Sumo Logic acquired FactorChain, a security investigation platform provider. The acquisition helped Sumo Logic boost its threat investigation capabilities.

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