Folded Tissues Market Dynamics, Forecast, Analysis and Supply Demand 2020-2030

Folded Tissues Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2020 to 2030

Global Folded Tissues Market – Scope of the Report

The following report provides forecast and analysis of the global folded tissues market along with the historical data of 2015, estimated data 2020 and forecast data up to 2030 in terms of value (US$ Mn) and volume (Kilo Tons), according to a Fact.MR study. The research propounds critical trends that are currently influencing growth within the global folded tissues market along with several macro-economic indicators. This newly published and insightful report on folded tissues sheds light on key dynamics, and their impact on the overall value chain from manufacturers to suppliers to end-users, which are expected to transform the future of the global folded tissues market.

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The report also comprises the study of current issues with end users and opportunities for folded tissues. It also contains value chain analysis, including the key market participants. To provide users of this report with a comprehensive view of the market, we have included a detailed competitive analysis about the key players involved in the market and strategic overviews. The dashboard included in the report provides a detailed comparison of folded tissues manufacturers on parameters such as total revenue, product offerings, and key strategies. A list of key companies operating in the folded tissues market provided in the report adds to the credibility of this exhaustive research study.

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Global Folded Tissues Market: In-Depth Assessment on Key Segments

The global folded tissues market is segmented on the basis of fold, pricing range, application, end use, distribution channel, and region.

  • Folded Tissues with V-Fold
  • Folded Tissues with M-Fold
  • Folded Tissues with Z-Fold
  • Folded Tissues with C-Fold
Pricing Range
  • Economic
  • Premium
  • Ultra-Premium
  • Facial Tissue
  • Wet Tissues
  • Wrapping Tissue
  • Toilet Paper
  • Pocket Tissue
  • Paper Towel
  • Others
End Use
  • At Home
  • Away From Home
Distribution Channel
  • Direct Sales
  • Hypermarkets/Supermarkets
  • Grocery Stores
  • Wholesalers/Distributors
  • Discounters & Dollar Stores
  • Online Sales
  • Other Channels
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

This taxonomy and the detailed TOC prepared are confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized and prohibited.

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The folded tissues market has been witnessing a moderate growth rate over the past 5 years on the back of price pressure, heightened competition, trending premiumisation of brands & private labels across the regions. The overall sales of folded tissues was pegged at more than US$ ~45.1 Bn in 2019 and is anticipated to grow 1.4x times over the forecast period (2020-2030). The novel coronavirus pandemic has created a huge supply-demand gap of folded tissues due to heightening demand for health and hygiene products coupled with complete lockdown in potential coronavirus hotspots.

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Furthermore, increasing number of household buyers and per capita consumption of folded tissues has presented market entry opportunities to several domestic players. These players are now offering cost effective products to attract potential consumers. Based on the aforementioned factors, the global folded tissues market is projected to play a pivotal role for new revenue streams and amplified profit margins across the value chain.

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Key Takeaways of Global Folded Tissues Market:


  • Currently, tissue papers segment accounts for a leading market share, with around 60% share in the global folded tissues market. The segment is estimated to witness a decline in its share owing to increasing demand for folded tissues for facial and hand cleaning solutions.
  • Increasing digitization, coupled with rising penetration of e-commerce, is anticipated to make online sales segment a high potential market with a CAGR growth of ~6% over the forecast period.
  • In 2019, out of per million dollar spending on folded tissues worldwide, North America accounted for more than 1/4th of the overall spending share. High annual per capita consumption of more than 22 Kg which is more than double of the global average annual per capita consumption was the factor behind the leading share of North America.
  • Emerging regions in global folded tissues market including South Asia, Latin America and MEA are projected to grow at a higher digit CAGR during the forecast period. Increasing consumer consciousness and purchasing power coupled with expansion of business footprint of key manufacturers are likely to provide a huge momentum to growth of these regions.


The global folded tissues market is poised to witness a positive u-shaped growth curve between 2019 and 2022 and expected to witness a significant demand during this period owing to ongoing COVID-19 pandemic. Premiumisation of private labels and brands and emerging trends across the retail & consumer goods sector is anticipated to highly impact the demand of hygiene products such folded tissues in coming years, says a Fact.MR analyst.



Industry Giants on Path to Find Collaborative Value Addition, Says Fact.MR


The global folded tissues market includes some of the key industry giants, but tier 2 and other players have also maintained their customer base and operating margins at regional and domestic levels. Tier 1 players, such as Kimberly-Clark Corporation, Essity Aktiebolag, and Procter & Gamble Co. cater to around two-fifths of the total demand in worldwide folded tissues industry. Currently, industry frontrunners and niche players are focusing on obviating some of the key challenges such as fierce competition, collaboration with local players, and supply chain disruptions to retain market hegemony and gain organic growth rate in coming years.


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Fact.MR, in its new offering, brings to fore an unbiased analysis of the global folded tissues market, presenting historical demand data (2015-2019) and forecast statistics for the period, 2020-2030. The study divulges compelling insights on the folded tissues market on the basis of fold (folded tissues with V-fold, folded tissues with W-fold, folded tissues with Z-fold, and folded tissues with C-fold), price range (economic, premium, and ultra-premium), application (facial tissue, wet tissue, wrapping tissue, toilet paper, pocket tissue, paper towels, and others), end use (at home and away from home), and distribution channel (direct sales, hypermarkets/supermarket, grocery stores, wholesalers/distributors, warehouses, discounters and dollar stores, online sales, and other channels) across major regions.

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