Murumuru Butter Market Outlook – 2028
The global murumuru butter market is experiencing a significant growth, and will grow considerably in next few years, owing to its increasing usage in cosmetic and personal care industry. Murumuru butter is a yellowish to white shaded fat derived from the seeds of the murumuru palm tree. The murumuru palm tree commonly grows in Brazil and around Amazon River. It is rich in vitamins and contains oleic acid. Murumuru butter offers various health and beauty benefits. It helps in moisturizing skin, smoothens frizzy, and dry hair and prevents other skin-related problems.
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COVID-19 Scenario Analysis
The COVID-19 outbreak in all over the globe has created medical emergency due to which the demand for staple food items, hygiene products, and medical product market are growing. COVID-19 has increased the sales of traditional, healthy, and staple food items. However, packaged food & beverages, and cosmetic & personal care products have experienced a decline in sale. The demand for murumuru butter in cosmetic & personal care industries also decreased to a significant level. Moreover, the lockdown scenario in various countries has hampered the production and supply chain of the murumuru butter manufacturing companies. The consumer buying behavior may change permanently post COVID-19. Companies have to build robust sales plan for recovery. They might have to adopt e-commerce platform and omnichannel in their supply chain.
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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
The boom in cosmetic and personal care industry has led to the growth of murumuru butter market. Wheat germ oil is widely used in these industries due to the presence of vitamin-A, vitamin C, fatty acids, and oleic acids. The increasing demand for moisturizing skin care products has led to the surge in the usage of murumuru butter as an ingredient in the skin care products. The urge of millennials to look attractive has also surged the demand for skin care lotions and creams containing murumuru butter. It is also used in hair products like shampoos, conditioners, and other hair products. Murumuru butter is rich in lauric acid, which penetrates into the hair’s shaft. Murumuru butter keeps the hair softer and hydrated. The murumuru butter is also used in other cosmetics products such as foundation powder, lipsticks, sunscreen cream as it protect against heat, sun damage and other harmful compounds.
The global murumuru butter market trends are as follows:
New product launches to flourish the market
The leading market players are launching new products to serve the increasing demand of murumuru butter based cosmetics. There has been increasing demand for organic murumuru butter in the market. For instance, January 2019, Physicians Formula, a cosmetic brand, launched its line of murumuru butter lip creams.
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Key Benefits of the Report:
- This study presents the analytical depiction of the global murumuru butter industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global murumuru butter market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the global murumuru butter market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
The report provides a detailed global murumuru butter market analysis depending on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Murumuru butter Market Research Report:
- Which are the leading players active in the murumuru butter market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
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