Visitor Identification Software Market was estimated to be US$ 711.84 Mn in 2019 and is anticipated to reach US$ 2235.76 Mn by 2027, expanding at a CAGR of 15.38% from 2019 to 2027 over the Forecast Period Owing to Growing Need among Enterprises to Maximize Revenue by Offering Customized Solutions, says Absolute Markets Insights

Some of the players operating in the visitor identification software market are Act-On Software, Inc., Zoho Corporation Pvt. Ltd., KickFire, Clearbit

The visitor identification software market is expected to gain significant lift with the growing need among the enterprises to maximize their revenue. With rise in number of visitors, enterprises are more focused on providing customized solutions which makes proper accumulation of visitor data a must. With enterprises increasingly focused on managing visitors on their webpage, this software helps them in maintaining visitors’ data. A proper management of visitor data helps enterprises in decision making on how customers can be approached so as to turn them into potential customers and thereby maximize the revenue. Based on consumer activities on websites, enterprises tend to offer personalized web experience. By collecting several web analytics metrics including number of visitors and their visit duration, companies develop key performance indicators (KPIs). KPI is a versatile analytic model that helps in selecting right web analytics tool. Enterprises have realized that web development is not a one-time activity and huge data gathered through this software helps in website improvement over the period of time. Effective use of web analytics tools help companies in selecting right analytics vendor which ultimately save money and increase revenue and therefore, supports in strengthening the websites design and making them more accessible.


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The visitor identification software provides access of contact information of previously invisible leads including names, emails and phone numbers. After obtaining the visitors data, the companies approach them with an aim to notify them regarding any new products launch and development. In order to utilize the information gathered from site’s visitors, enterprises also focus on groups and online surveys. Based on data gathered from these sources, enterprises send automated emails and notifications to customers with an aim to convert them into potential buyers. Also, with the usage of the software better control in material handling was observed. With well-defined approval process, and real-time reporting, enterprises level material movement tracking becomes comparatively easy, which is driving the adoption of visitor identification software market. For instance, in 2018, KickFire integrated with Drift, a provider of conversational marketing and sales platform. With this partnership, Drift users can reveal valuable B2B data points behind anonymous visitors, helping to drive conversational account-based marketing and build better relationships with their buyers. Additionally, with emergence of advance data analytics tools, enterprises are able to collect and analyze the data in more efficient way than ever. Advance data analytics tools will help companies in gathering accurate visitors’ information and better decision making. Such factors are responsible for the growth of visitor identification software market.


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The detailed research study provides qualitative and quantitative analysis of visitor identification software market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across all regions. The supply side analysis covers the major market players and their regional presence and strategies. The geographical analysis done emphasizes on each of the major regions across West, Southwest, Northeast, Southeast and Midwest.


Key Findings of the Report:

In terms of revenue, United States visitor identification software market is expected to reach US$ 2235.76 Mn by 2027 owing to growing need among enterprises to maximize their revenue by offering customized solutions, managing web traffic and the rising number of visitor accessing the website.

On the basis of pricing model, fixed pricing segment is expected to grow at a fastest rate over the forecast period.


On the basis of industry vertical, consumer durables & electronics segment accounted for the major market share in 2018 and is expected to maintain its dominance over the forecast period.


Some of the players operating in the visitor identification software market are Act-On Software, Inc., Zoho Corporation Pvt. Ltd., KickFire, Clearbit, netFactor (bombora), SHARPSPRING, Upland Software, Inc., Lead Forensics and Liidio Oy (leadfeeder) amongst others.


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Visitor Identification Software Market:

By Enterprise Size


Small and Medium Enterprise

Large Enterprise


By Pricing Model


Fixed Pricing

Variable Pricing


By Organization Size


Small and Medium Sized Enterprises

Large Enterprises


Industry Verticals


Banking Financial Services and Insurances

IT and Telecom

Consumer Durables and Electronics

Travel and Hospitality




By Region








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