Corporate culture, also known as company culture, refers to a set of beliefs and behaviors that guide how a company’s management and employees interact and handle external business transactions. There are four distinct types of culture: clan culture, adhocracy culture, market culture, and hierarchy culture.
Culture refers to the influence of religious, family, educational, and social systems on people, how they live their lives, and the choices they make. Organizations that intend to market products in different countries must be sensitive to the cultural factors at work in their target markets.
The corporate culture guides how the employees of the company act, feel, and think. The corporate culture is also the social and psychological environment of an organization. It symbolizes the unique personality of a company and expresses the core values, ethics, behaviors, and beliefs of an organization.
Management Systems defines an organization’s culture as consisting of the values, beliefs and norms which influence the behavior of people. Standards of Performance and Accountability the organization’s standards for performance and what people are held accountable for.
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- Type 1 – Clan Culture
- Type 2 – Adhocracy Culture
- Type 3 – Market Culture
- Type 4 – Hierarchy Culture
By Organization Size
- Small & Medium Enterprises
- Large Enterprises
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