Mobile Marketing Platforms are software solutions which are being adopted by businesses as a part of their multichannel, digital marketing strategy. These platforms are being leveraged to effectively cater to the needs of consumers, determining their personal behaviors and enhancing consumer experience. They are significantly being adopted in different industry verticals such as Retail and E-Commerce, BFSI, Media and Entertainment, as tactical marketing and sales tool and measures. There has been a significant increase in the adoption of mobile marketing platforms in recent years. One of the largest applications of mobile marketing platforms is in the Retail and E-Commerce Industry. In the industry, these platforms are being used to engage consumers using various communication gateways such as mobile apps, push notification and email marketing. Apart from this, mobile marketing platforms are also finding their application in the BFSI sector where it is being deployed for in-app marketing to provide highly personalized or customized content and messaging directly to a consumer’s device. The mobile marketing platforms market is further exploring growth opportunities using innovative technologies such as Artificial Intelligence to enhance voice-based interactions.
Mobile marketing platforms market stood at USD 275.91 million in the year 2018, and is expected to attain a size of USD 568.92 million by 2024.
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This market research report on the Mobile Marketing Platforms Market is an all-inclusive study of the business sectors up-to-date outlines, industry enhancement drivers, and manacles. It provides market projections for the coming years. It contains an analysis of late augmentations in innovation, Porter’s five force model analysis and progressive profiles of hand-picked industry competitors. The report additionally formulates a survey of minor and full-scale factors charging for the new applicants in the market and the ones as of now in the market along with a systematic value chain exploration.
Top Key Players:
Some of the players operating in the mobile marketing market are Adobe, BRAZE, IBM Corporation, Mobivity, SAP SE, SAP Institute Inc, Oracle Corporation, Salesforce.com, Inc.
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The report answers important questions that companies may have when operating in the global Mobile Marketing Platforms market. Some of the questions are given below:
– What will be the size of the global Mobile Marketing Platforms market in 2027?
– What is the current CAGR of the global Mobile Marketing Platforms market?
– What products have the highest growth rates?
– Which application is projected to gain a lion’s share of the global Mobile Marketing Platforms market?
– Which region is foretold to create the most number of opportunities in the global Mobile Marketing Platforms market?
– Which are the top players currently operating in the global Mobile Marketing Platforms market?
– How will the market situation change over the next few years?
– What are the common business tactics adopted by players?
– What is the growth outlook of the global Mobile Marketing Platforms market?”
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