Top 5 Mistakes of Companies That Promise Their Employees an International Environment

An international environment sounds great, and it attracts many employees. They often imagine a place where various cultural, economic, social, legal, and technological solutions are compromised. But even if that was your plan, it may be challenging to achieve it.

Managing an international environment can be very hard – after all, you have to deal with many differences. Not only do you encounter various cultural and social misunderstandings, but you also have to monitor the economic, legal, political, and many other foreign domains. Moreover, you have to deal with business security to ensure the company’s protection against any foreign threats (check Bulletproof to learn more about that).

If you want to manage an international environment successfully, we’ve got your back. Read on, and learn about five major mistakes you should avoid.

1.  Ignoring Cultural Differences

There’s no doubt that you have to deal with cultural differences when you manage an international environment.

Regardless of your managing approach, you can’t disregard the role of culture in your workplace. Ignoring it is a big mistake because culture is essential to understand the world around us.

Culture consists of our beliefs, values, attitudes, behavior, and many other aspects of life. When you manage an international environment, it’s vital to understand the role of culture in the workplace and how it influences various situations.

Having said that, if you employ international talents, make sure the communication is clear and understood by both parties. And if there are any instructions and guidelines, you have to provide your employees with, thoroughly prepare them without any ambiguities. Professional translators, such as Architekst, who provide translation services in Manchester and other cities, and companies that provide similar services can help you professionally arrange all of the most important data clearly and concisely for your employees.

2.  Failing to Maintain Certain Standards

There are standards you need to maintain to have a balanced workflow. It depends on how you operate your business. And the following are some of the critical aspects to keep in mind:

  • The first one is the recruitment process, which is crucial when selecting a potential employee that fits your company’s values and goals.
  • The second one happens right after you employ new talent. Make sure to provide a training program. An ongoing development process can greatly benefit your employees’ expertise, and eventually, the company results will improve, too.
  • And, finally, as the manager, you should stress that work-life balance is important and highly appreciated. Make sure your employees’ needs are heard to prevent them from burnout.

That’s why maintaining specific standards is crucial – regardless of the size of your business or its international reach. And if you want to manage a global environment successfully, you need to maintain these standards too – otherwise, your business will suffer greatly.

3.  Not Communicating Effectively With Your International Employees

Communication is crucial for any business – and even more important when you manage an international environment. Why? Because you have to communicate effectively with your employees in order to gain and maintain their trust.

This task can be challenging because of communication with people from different countries and backgrounds.

This challenge is caused by cultural differences that influence various domains of communication. Having a multicultural and multilingual company, you ought to establish rules that will protect your employees’ identity. If you want to avoid discrimination, implement practices that will apply to the whole company. Language, as an example, can be English as a lingua franca, so employees will have no language barrier to get in touch with one another.

4.  Not Managing the Social Media Properly

Social media plays an important role in modern businesses. It doesn’t matter if you’re a small local business or a large global corporation – social media is essential for success, and it will continue to play a great role until the end of time… well, at least most experts hope that it will!

But even though social media can be very effective, it also represents a potential threat for every organization – and it pays off investing in your company’s image in the digital world.

Social media can help you expand your business and increase its profits… but only if it’s managed properly from the very beginning!

The solution? You need to hire social media managers who are familiar with the latest trends and who are able to maintain a positive social media presence of your company.

5.  Ignoring the Risks of an International Environment

Every business can face difficulties during its growth, and it is important to identify the risks beforehand. But if you also have a team of passionate people who strive to help your business evolve, grab this opportunity and turn your threats into opportunities. Gather your team and brainstorm the solutions for your problem.

Risk management is essential for every organization. Establish the proper procedure for finding the risk source, prioritizing it by the level of risk, and minimizing it before it harms your organization. As an alternative, you can hire a risk management expert who knows how to deal with various risks and who is able to detect them quickly.


The international environment is very complex because it maintains business procedures and workflow and cultural diversity and transparency among all employees. As you have noticed, the mistakes mentioned in this article are based on not giving enough importance to your organization’s structure. Meaning, if your company generates a lot of income but is fragile from the inside, it may not last long.

A well-established business takes care of its employees, who in return put their effort into improving the company and alleviating the image and quality together with an ongoing improvement and development.