The health drinks market was valued at USD 480.12 billion in 2020 which is projected to grow at a CAGR of 5.6% during the forecast period. The increasing trend of healthy hydration owes its success towards the growing awareness for fermented drinks with natural ingredients and the increasing acceptance of consuming probiotics. The progressive inclination of consumers toward health-oriented products has involved probiotic food products as a requisite within the list. Additionally, the sale promoting tag lines, like ?ready to drink?, ?on the go? and other convenience factors, like favourable packaging altogether served by beverages, further augments the demand for probiotic drinks, including kombucha. Consumers have begun to prefer functional drinks over fruit juices and carbonated drinks.
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With consumers now increasingly conscious of the health implications related to soft drinks categories, concerned drinkers are frequently shunning vilified categories, like carbonates and juices, in favour of ?healthier? choices, like soymilk, probiotics, and other functional drinks. However, the use of preservatives such as phosphoric acid to give fruit juices their tangy taste can lead to reduction of bone density, thereby hampering the growth of the market. Consumer education has been the key factor behind the rising demand for hydration drinks.
Asia pacific holds the largest market share as it indicates the high incidence of cardiovascular disease, osteoporosis, and arthritis shared with the growing demand for convenience beverages and the changing lifestyle among Asian consumers are the major drivers for the growth of functional energy drinks, fortified/functional plant based and malt-based hot drinks sales in the market. Furthermore, due to the high prevalence of diabetes within the countries like India and China, consumers have become more awake to the importance of a healthy diet and active lifestyle promoting the consumers to prefer natural sweeteners, like stevia, in their beverages. For instance, International Diabetes Federation, India was home to 77 million diabetes patients in 2019, the second-largest within the world. By 2030, the amount is predicted to register 101 million. Thus, companies like PepsiCo Inc. and Coca-Cola, are committed to get rid of artificial ingredients and reduce the sugar content in their products.
Players are extensively focusing on providing consumers with innovative offerings while including functional benefits in each of their products. Further, while engaging the consumers with innovation and expansion strategies, key players are capitalizing on the market revenue.
Some of the major players in the market are PepsiCo, Red Bull GmbH, Coco-Cola, and Monster Beverage Corporation, Nestl?, Upbeat Drinks, Rakyan Beverages, ViVA Drinks, Suja Life, LLC, Glaxo Smith Kline, Mondelz International, Timbucha Kombucha, Oy Karl Fazer Ab., GCMMF.
The Global health drinks market is segmented on the basis of its type ( fresh packaged fruit juice, nutritional drinks, functional drinks, others); by distribution channel ( online retail, supermarket/hypermarket, speciality store, convenience stores, others); by geography.
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Global Health Drinks Market
Fresh Packaged Fruit Juices
By Distribution Channel
Rest of Europe
Rest of Asia-Pacific
Rest of LAMEA
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