Over-The-Top Market to reach $282.36 Bn by 2028: COVID Impact, Trends and Forecast

Published Month: April 2021

Evolve Business Intelligence, today has published a new market research report on “The global Over-The-Top market was estimated to be $101.81 billion in 2020 and is anticipated to grow at a CAGR of 13.13% from 2021 to 2028”

For more information on the report:

The COVID-19 pandemic has led to disruption in the supply chain leading to lower demand or supply shortages in the Over-The-Top market. The travel restrictions and social-distancing measures have resulted in a sharp drop in consumer and business spending and this pattern is expected to continue for some time. The end-user trend and preferences have changed due to the pandemic and have resulted in manufacturers, developers, and service providers adopting various strategies to stabilize the company.

In terms of COVID 19 impact, the Over-The-Top market report also includes the following data points:

  • COVID19 Impact on Over-The-Top market size
  • End-User/Industry/Application Trend, and Preferences
  • Government Policies/Regulatory Framework
  • Key Players Strategy to Tackle Negative Impact/Post-COVID Strategies
  • Opportunity in Over-The-Top market

Analyst View
According to Parimal, Principal Analyst, Evolve Business Intelligence, “as the various governments had imposed lockdown to control the spread of the virus, the OTT market is booming. The consumption of online entertainment platforms is increasing as TV channels are running old content. The shooting of various series and movies were halted for a short period of time and they were unable to shoot due to the restriction imposed by the government.”

Competitive Scenario
Some of the major Over-The-Top players holding high market share include Amazon, Netflix, Hulu, and Google. These players use collaboration and expansion as a key strategy to gain significant market share to compete with market leaders.

Segmental Analysis
Over-The-Top market is analyzed across the below-mentioned segments:

  • Revenue Model
    • Subscription
    • Advertisement
    • Hybrid
    • Others
  • Content Type
    • Video
    • Games
    • Communication
    • Others
  • Device Type
    • Smartphones
    • Smart TVs
    • Laptops, Desktops, and Tablets
    • Gaming Consoles
    • Set-top Box
    • Others
  • End Use
    • Media & Entertainment
    • Education & Training
    • Health & Fitness
    • IT & Telecom
    • E-commerce
    • BFSI
    • Government
    • Others

Report Coverage
The study also contains a comprehensive value chain, as well as details on the key factors affecting the market growth (drivers, constraints, and opportunities). Furthermore, the report includes 10 key players in the Over-The-Top market ecosystem that have been strategically profiled, along with the market ranking/share for major players. Under the company profile section, the company’s core competencies have been comprehensively analyzed, along with detailing the competitive landscape for the market players, and the strategies such as partnerships and collaboration, acquisitions, product launches and developments, contracts, and business expansion adopted by them to grow in the market.

The key players profiled in the report are:

  • Amazon Web Services
  • Netflix
  • Hulu
  • Google
  • Apple
  • Facebook
  • Telestra
  • Rakuten
  • Microsoft Corporation
  • Tencent Holdings Ltd.

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Research Methodology
This research study makes substantial use of secondary sources, archives, and databases (such as annual reports, news releases, magazines, Trademap, company websites, and other paid databases) to classify and gather information valuable for this analysis. The entire process involves a review of top industry participants’ financial records. Following the determination of the overall market size, the total market was divided into several segments and sub-segments, and this information was then verified through key industry specialists such as CEOs, directors, VPs, and marketing executives.

Report Objectives

  • To define, describe, and forecast the Over-The-Top market, in terms of value, segmented on the basis of indication, type, technology, and geography
  • To forecast the market size across 4 key regions—Asia Pacific (APAC), North America, Europe, and Rest of the World (RoW)
  • To provide detailed information regarding drivers, restraints, and opportunities, in the Over-The-Top market
  • To provide an overview of the value chain analysis pertaining to the Over-The-Top industry
  • To strategically analyze each segment and subsegment with respect to individual overall growth trends and their contribution to the overall Over-The-Top market
  • To analyze opportunities in the market by identifying high-growth segments of the Over-The-Top market
  • To profile key players in the Over-The-Top market and comprehensively analyze their core competencies
  • To analyze competitive developments such as partnerships, product launches and developments, contracts, and mergers and acquisitions carried out in the global Over-The-Top market

About EvolveBI
Evolve Business Intelligence is a market research, business intelligence, and advisory firm providing innovative solutions to challenging pain points of a business. Our market research reports include data useful to micro, small, medium, and large-scale enterprises. We provide solutions ranging from mere data collection to business advisory.

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