Technology

Impact Of COVID-19 On Digital Advertising Market 2021 Industry Challenges Business Overview And Forecast Research Study 2030

“Report Covers the Detailed Pre and Post COVID-19 Impact Analysis on Digital Advertising Market

Considering the impact of COVID-19 pandemic, the revenue of global digital advertising market to reach a revised value of $608.8 billion (compared with pre-COVID-19 forecast of $664.7 billion) by 2026, representing a 2019-2026 CAGR of 9.12% (downgraded from 11.29%). The digital ad is becoming the lion’s share in the whole pie of media advertising.

Download PDF Sample@ https://www.themarketinsights.com/request-sample/5994

Highlighted with 78 tables and 74 figures, this 167-page report Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

Market Structure

Growth Drivers

Restraints and Challenges

Emerging Product Trends & Market Opportunities

Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

Request Customization@ https://www.themarketinsights.com/request-customization/5994

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Mobile Ad

In-APP

Mobile Web

Desktop Ad

Digital TV and Others

Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Digital Display Ad

Programmatic Transactions

Non-programmatic Transactions

Internet Paid Search

Social Media

Online Video

Others

Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Media and Entertainment

Consumer Goods & Retail Industry

Banking, Financial Service & Insurance

Telecommunication IT Sector

Travel Industry

Healthcare Sector

Manufacturing & Supply Chain

Transportation and Logistics

Energy, Power, and Utilities

Other Industries

Request Discount@ https://www.themarketinsights.com/check-discount/5994

Geographically, the following regions together with the listed national/local markets are fully investigated:

APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

North America (U.S. and Canada)

Latin America (Brazil, Mexico, Argentina, Rest of Latin America)

RoW (Saudi Arabia, United Arab Emirates, Egypt)

For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

Alibaba

Amazon

Apple Inc.

Applovin Corporation

Baidu

Facebook Inc.

Google, Inc.

Microsoft Corporation

Nokia

Sina

Tencent

Twitter

Verizon

Yahoo! Inc.

(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Major Point of TOC:

Table of Contents

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 12

1.2.1 Overview of Market Research Methodology 12

1.2.2 Market Assumption 14

1.2.3 Secondary Data 14

1.2.4 Primary Data 14

1.2.5 Data Filtration and Model Design 16

1.2.6 Market Size/Share Estimation 17

1.2.7 Research Limitations 18

1.3 Executive Summary 19

2 Market Overview and Qualitative Analysis 21

2.1 Market Size and Forecast 21

2.1.1 Impact of COVID-19 on World Economy 23

2.1.2 Impact of COVID-19 on the Market 26

2.2 Major Growth Drivers 28

2.3 Market Restraints and Challenges 31

2.4 Emerging Opportunities and Market Trends 34

2.5 Porter’s Fiver Forces Analysis 37

3 Segmentation of Global Market by Platform 41

3.1 Market Overview by Platform 41

3.2 Global Mobile Advertising Market 2015-2026 44

3.3 Global Desktop Advertising Market 2015-2026 48

3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 49

4 Segmentation of Global Market by Ad Format 50

4.1 Market Overview by Ad Format 50

4.2 Global Digital Display Ad Market 2015-2026 53

4.3 Global Internet Paid Search Ad Market 2015-2026 55

4.4 Global Social Media Ad Market 2015-2026 57

4.5 Global Online Video Ad Market 2015-2026 59

4.6 Global Market of Other Digital Ad Formats 2015-2026 61

5 Segmentation of Global Market by Industry Vertical 63

5.1 Market Overview by Industry Vertical 63

5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 66

5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68

5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69

5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 71

5.6 Global Digital Advertising Market for Travel Industry 2015-2026 72

5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 73

5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74

5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 75

5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76

5.11 Global Digital Advertising Market for Other Industries 2015-2026 77

6 Segmentation of Global Market by Region 78

6.1 Geographic Market Overview by Region 2015-2026 78

6.2 North America Market 2015-2026 by Country 84

6.2.1 Overview of North America Market 84

6.2.2 U.S. Market 87

6.2.3 Canadian Market 90

6.3 European Market 2015-2026 by Country 92

6.3.1 Overview of European Market 92

6.3.2 Germany 95

6.3.3 UK 98

6.3.4 France 100

6.3.5 Russia 102

6.3.6 Italy 104

6.3.7 Rest of European Market 106

6.4 Asia-Pacific Market 2015-2026 by Country 107

6.4.1 Overview of Asia-Pacific Market 107

6.4.2 Japan 111

6.4.3 China 113

6.4.4 Indonesia 115

6.4.5 Australia 117

6.4.6 South Korea 119

6.4.7 Rest of APAC Region 121

6.5 Latin America Market 2015-2026 by Country 122

6.5.1 Argentina 125

6.5.2 Brazil 127

6.5.3 Mexico 129

6.5.4 Rest of Latin America Market 131

6.6 Rest of World Market 2015-2026 by Country 132

6.6.1 UAE 135

6.6.2 Saudi Arabia 137

6.6.3 Egypt 139

6.6.4 Other National Markets 141

7 Competitive Landscape 142

7.1 Overview of Key Vendors 142

7.2 Company Profiles 146

Alibaba 146

Amazon 147

Apple Inc. 149

Applovin Corporation 150

Baidu 151

Facebook Inc. 152

Google, Inc. 153

Microsoft Corporation 154

Nokia 155

Sina 156

Tencent 157

Twitter 158

Verizon 159

Yahoo! Inc. 160

8 Investing in Global Market: Risk Assessment and Management 161

8.1 Risk Evaluation of Global Market 161

8.2 Critical Success Factors (CSFs) 164

RELATED REPORTS AND PRODUCTS 167

About us.
The Market Insights is a sister company to SI Market research and The Market Insights is into reselling. The Market Insights is a company that is creating cutting edge, futuristic and informative reports in many different areas. Some of the most common areas where we generate reports are industry reports, country reports, company reports and everything in between. At The Market Insights, we give our clients the best reports that can be made in the market. Our reports are not only about market statistics, but they also contain a lot of information about new and niche company profiles. The companies that feature in our reports are pre-eminent. The database of the reports on market research is constantly updated by us. This database contains a broad variety of reports from the cardinal industries. Our clients have direct access online to our databases. This is done to ensure that the client is always provided with what they need. Based on these needs, we at The Market Insights also include insights from experts about the global industries, market trends as well as the products in the market. These resources that we prepare are also available on our database for our esteemed clients to use. It is our duty at The Market Insights to ensure that our clients find success in their endeavors and we do everything that we can to help make that possible.

Direct Contact
Jessica Joyal
+91-9284395731 | +91 9175986728
sales@themarketinsights.com

Back to top button