North America automotive operating system market size is forecast to surpass USD 3 billion by 2026. Automotive operative systems have become the go-to-trend with rising traction to collate information, including fuel consumption from vehicles, driving hours and improved infotainment.
Expanding footprint of autonomous vehicles and safety infrastructure is poised to propel the automotive operating system market share in North America. An upsurge in vehicle production, V2V and V2I development, trend for connected cars and growth in in-vehicle electronic architecture will muster up the confidence of stakeholders.
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Passenger vehicles have exhibited the trend for infotainment, Advanced Driver Assistance Systems (ADAS) and telematics systems. For instance, Ford Commercial Services teamed up with Donlen Corporation and introduced its DriverPoint Telematics solutions across Ford’s vehicles manufactured from 2020. The passenger vehicle segment is forecast to observe more than 3/4th of market share by 2026 at a double-digit CAGR of more than 10%. The trend for connective devices and telematics is likely to fuel the product adoption.
Footprint of the Android system in the U.S. and Canada will expand notably with enterprise-wide focus on Android compatibility architecture and android smartphones. Well-established players are introducing advanced operating system in the region. General Motors, for instance, announced its plan to use embedded Android OS from of Google in all its vehicles beginning 2021.
Google LLC revealed the latest iteration of its Android automotive operating system in August 2020. It is claimed to underpin multiple OEMs and application developers. The North America automotive operating system market from the Android segment is likely to expand at a strong CAGR of more than 20% through 2026.
End-users are poised to exhibit traction for the Linux operating system as automotive OEMs vie to cash in on the open-source platform. Automotive Grade Linux, for instance, has become highly sought-after for automotive applications, including connected technologies, ADAS, infotainment and instrument cluster. The Linux operating system segment is likely to grow at a notable pace through 2026, attributed to the trend for Automotive Grade Linux.
The U.S. is slated to be a happy hunting ground in the wake of rising trend for autonomous mobility infrastructure and vehicle telematics. Specifically, GSA Fleet joined hands with Geotab, Inc., in March 2020 to deploy telematics systems across a fleet exceeding 217,000.
The transport authorities in the U.S. are teaming up with automotive companies for C-V2X infrastructure development. Further, expansion of autonomous vehicles has fared well for the stakeholders. Illustratively, Cruise kicked off the test drive of its level-4 driverless cars in San Francisco. Automotive operating system market in the U.S. is likely to grow at a pronounced rate by 2026.
Prominent companies are likely to infuse funds in innovations and product development. Blackberry, for example, inked a deal with ARCFOX αT in October 2020 for the development of advanced digital cockpit systems. Meanwhile in June, MONTVISTA SOFTWARE, LLC rolled out a new solution—Grade eXpress (CGX) 3.1—with Linux hard real-time support and advanced security.
The COVID-19 impact is likely to be felt in the North America automotive operating system industry outlook. With the shut down of several automotive plants, demand for OS remained stagnant in Q1 and Q2 2020. However, potential vaccine rollouts and ease of global trade have instilled confidence among the industry participants.
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Some of the leading companies in the market are Ford Motor Company, Alphabet Inc. (Google LLC), Blackberry Limited (QNX Software Systems Ltd.), General Motors Group, Microsoft Corporation and Green Hills Software, among several others.
Table of Contents (ToC) of the report:
Chapter 2 Market Snapshot
2.1 North America Automotive Operating System Market snapshot
Chapter 3 North America Automotive Operating System Industry Insights
3.1 Industry coverage
3.2 Industry size, 2015 – 2026
3.3 Impact of COVID-19 pandemic
3.4 Value chain analysis
3.4.1 Company product snapshot
3.5 Innovation landscape
3.6 Regulatory norms & directives
3.7 Drivers & restraints
3.7.1 Market drivers
3.7.2 Market restraints
3.8 Industry analysis – Porter’s
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