MarketDigits MR recently added Global Customer Data Platform (CDP) Market Study that gives deep analysis of current scenario of the Market size, demand, growth, trends, and forecast. Revenue for Customer Data Platform (CDP) Market has grown substantially over the five years to 2020 as a result of strengthening macroeconomic conditions and healthier demand, however with current economic slowdown and Face-off with COVID-19 Industry Players are seeing Big Impact in operations and identifying ways to keep momentum. Customer Data Platform (CDP) Market estimates rely extensively on both the volume and value and due to slowdown price fluctuation in widening demand and supply gap.
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If you are part of this market, then Get to Know how you are perceived in comparison to your competitors Oracle, SAP, Adobe, Salesforce, Microsoft, SAS, Teradata, Nice, Dun & Bradstreet, Leadspace; Get an accurate view of your business in Customer Data Platform (CDP) Marketplace with latest study published by MarketDigits.
Report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
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MarketDigits offers four types of research design:
- Exploratory research design
- Descriptive research
- Quantitative research
- Causal research
The global Customer Data Platform (CDP) market size is expected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period. The major growth factors of the CDP industry include the increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, proliferation of customer channels, automated smart machines to drive consumer experience, and increasing investments and fundings in CDP startups is further expected to offer opportunities for the increased adoption of Customer Data Platform Market.
Cloud deployment mode to grow at a rapid pace during the forecast period
Most vendors in the Customer Data Platform Market offer cloud-based CDP solutions to maximize profits and automate the equipment maintenance process, effectively. The adoption of cloud-based CDP solutions is expected to grow, owing to benefits, such as easy maintenance of generated data, cost-effectiveness, agility, flexibility, scalability, and effective management of these solutions. Companies prefer to adopt cloud-based CDP solutions, as these support their regional, cross-regional, or cross-country data recovery strategies. This enables them to ensure resiliency in case of a disaster.
North America to hold the largest market size during the forecast period
North America is expected to hold the largest size in the global Customer Data Platform Market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. North America is the most significant revenue contributor to the global CDP market. The region is witnessing significant developments in the CDP industry. In North America, the high growth rate can be attributed to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in data analytics. Organizations especially in the US have started using CDP solutions to generate insightful information from structured and unstructured data and stay competitive in the market. Increasing generation of data, such as clickstream data, server logs, subscriber data, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) are triggering vendors to launch a number of CDPs and services to cater to various needs of the organizations and their customers.
Key Customer Data Platform Market Players
Major vendors in the global CDP market include Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the global CDP market.
Adobe (US) is one of the leading digital media software service providers. The company was founded in 1982 and is headquartered in California, US. It offers various products and services that are utilized by professionals, marketers, knowledge workers, students, application developers, and enterprises. These products and services help enterprises manage, deliver, measure, and optimize business operations. The company also offers license products through its websites and application stores. It provides its products through the Software-as-a-Service (SaaS) model, managed service model, and pay-per-use model. Adobe operates through three business segments: digital media, digital experience, and publishing. It provides Adobe Experience Platform for its clients. The platform enables customers to generate better customer insights.
By component, the CDP market is divided into the following segments:
- Consulting Services
- Support and Maintenance
By deployment mode, the Customer Data Platform Market is divided into the following segments:
By organization size, the CDP market is divided into the following segments:
- Large Enterprises
- Small and Medium-Sized Enterprises (SMEs)
By Application, the CDP market is divided into the following segments:
- Personalized Recommendations
- Predictive Analytics
- Marketing Data Segmentation
- Customer Retention and Engagement
- Security Management
- Others (Data Enrichment and Data Monetization)
By industry vertical, the CDP market is divided into the following segments:
- Banking, Financial Services and Insurance (BFSI)
- Retail and eCommerce
- Media and Entertainment
- Travel and Hospitality
- Telecom and Information Technology (IT)
- Others (Automobile, Government and Education)
By industry vertical, the Customer Data Platform Market is divided into the following segments:
- Open Access
- Real-time Analytics
- Audience Management
- Identity Management
Critical questions the report answers
- What are the current trends driving the Customer Data Platform Market?
- In which vertical are most industrial companies deploying CDP solutions?
- Where will recent developments of market vendors take the industry in the mid- to long-term?
- Who are the top vendors in the CDP market, and what is their competitive analysis?
- What are the drivers and challenges faced by vendors in the CDP market?
Customer Data Platform (CDP) Market report provides statistics on the current state of the industry and thereby acts as a valuable source of guidance and direction for companies & investors interested in this market. Each of the topics is researched and analysed in depth for generating comprehensive Customer Data Platform (CDP) Market research report. This Customer Data Platform (CDP) Market report examines the market with respect to general market conditions, market status, market improvement, key developments, cost & profit of the specified market regions, position and comparative pricing between major players. Customer Data Platform (CDP) Market report is an absolute background analysis of the industry which includes an assessment of the parental market.
Customer Data Platform (CDP) Market Reports – Table of Contents
2. Assumptions and Research Methodology
3. Executive Summary: Global Customer Data Platform (CDP) Market
4. Market Overview
5. Key Insights
6. Global Customer Data Platform (CDP) Market Analysis and Forecast, By Product
7. Global Customer Data Platform (CDP) Market Analysis and Forecast, By Detector
8. Global Customer Data Platform (CDP) Market Analysis and Forecast, By Technology
9. Global Customer Data Platform (CDP) Market Analysis and Forecast, By Application
10. Global Customer Data Platform (CDP) Market Analysis and Forecast, By End-user
11. Global Customer Data Platform (CDP) Market Analysis and Forecast, By Region
12. North America Customer Data Platform (CDP) Market Analysis and Forecast
13. Europe Customer Data Platform (CDP) Market Analysis and Forecast
14. Asia Pacific Customer Data Platform (CDP) Market Analysis and Forecast
15. Latin America Customer Data Platform (CDP) Market Analysis and Forecast
16. Middle East & Africa Customer Data Platform (CDP) Market Analysis and Forecast
17. Competitive Landscape
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