In the last five years, the global organic dairy market has remained stable. There were a number of reasons behind this which include low shelf premium and strong market penetration especially in yogurt and milk. In addition, brand developments and continuous marketing investment from key market players have contributed to stable sales. Organic dairy industry is also witnessing new markets in developing economies such as China and India. China and India have the advantage of having large organic farmlands, which makes them potential markets for organic dairy industry in the future.
The global organic dairy foods and drinks market was worth USD 9,357.4 million in 2011 and is further expected to grow at a CAGR of 9.1% from 2011 to 2017.
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In 2011, the organic dairy market was dominated by the U.S. and Europe, which together accounted for 93.1% of the global demand. The U.S. and Europe are estimated to show steady growth rate of 8.2% and 7.9% respectively during 2012.
Consumers in the age group from 38 to 45 years are primary consumers of organic dairy products and also are more concerned about food safety and pesticide / chemical residues in food products.
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As the figure below depicts, consumers purchase organic dairy food and drinks products primarily because of food safety and health concerns. Elderly consumers in the age group of 46 to 65 years give top priority to healthy and safe eating.