Surging Concerns Regarding Brand Dilution Driving Anti-Counterfeit Packaging Market

Anti-Counterfeit Packaging Market Trends

The global anti-counterfeit packaging market is progressing at a 10.9% CAGR during the forecast period by P&S Intelligence.

Manufacturers in different industries are highly concerned with counterfeit activities, which is further driving the growth of the anti-counterfeit packaging market. Manufacturers often face losses because of counterfeiting of products. This is also resulting in high concerns regarding brand dilution, which is creating high demand for anti-counterfeit packaging solutions in different industries. Companies are increasingly focusing on preserving the names of brand and therefore are making heavy investments in the anti-counterfeit packaging domain.

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The rapid rise in the implementation of stringent product safety regulations regarding counterfeiting is a major trend that is being observed in the anti-counterfeit packaging market. The counterfeit market has been growing significantly. Therefore, as the concentration of fake products is growing, governments of several countries are widely implementing strict rules for controlling such activities. Such regulations are targeting to eliminate the market of fake products across the globe and protect consumers from potentially harmful products.

Hence, the market is growing due to the increasing concerns regarding brand dilution and wide implementation of stringent regulations.

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