Impact Assessment of COVID-19 Outbreak on Raisins Market

Raisins: A Credible Ingredient for Functional Foods

As raisins continue to become an integral part of the daily food intake, production has been moving away from traditional labor-intensive operations that begin with hand picking of grapes. Sensing an exponential rise in consumption of raisins, in a view of a cloud swirling around functional foods and health consciousness, growers are rapidly mechanizing their production process. Emergence of various raisin varieties and drying methods has also led to broader expansion of the industry from California, which accounts for nearly 40% of the world’s raisin production.

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Transparency Market Research (TMR), in its new offering, analyzes how a move from manual to mechanical harvesting of raisins will unfold potential business opportunities for growers. The study also brings to fore credible insights of various aspects and nuances of the raisins market that can arm key stakeholders with vital information to arrive at decisions with clarity.

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The Rise and Race of Raisins Market

Fluctuations in economic conditions accompanied by decreased availability of farm labor have brought a sea change in raisins industry. As consumer demand rises and mechanization makes inroads into the production process, raisins market continues to swell. In 2018, worldwide sales of raisins closed in on US$ 2,100 million. More number of players in the market are focusing on capturing the lucrative opportunities arising from global food & beverage sector.

Although a radical shift to healthy diet and lifestyle has been influencing food manufacturers to incorporate raisins and other dried fruits into their products, uncertainty of weather conditions continues to affect production volumes of grapes – thereby creating a considerable manufacturing pressure. This factor is further intensified by decreased availability of agricultural land, prompting manufactures to innovate their harvesting techniques and production processes.

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Health Conscious Generation Impacts Raisins Consumption

As the wave of health consciousness has inundated the food & beverages industry with highly nutritious products, raisins market is acquiring a unique position in this space. While raisin consumption remains robust in households, sprung in the number of working individuals has especially spawned innovative offerings with raisins as essential ingredient, across different sectors of the food industry. In addition, natural and functional food ingredients have captured significant consumer attention in the recent past, leading to increased inclusion of raisins in various processed food products, such as breakfast cereals and ready-to-eat meals, which is strongly backed by their high nutritional profile.

Considering these raisin attributes and the subsequent progress of the market, raisin manufacturers are focusing on strengthening the sales of their products through direct distribution channels. Apart from adopting product innovation strategies, key players in the raisins market are emphasizing their participation in various food fairs and conferences as a branding strategy to improve relations with other key stakeholders and solidify their position in the market.

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