Increasing efforts by the companies to deliver personalized, integrated, and optimized user engagement and experience across multiple marketing channels are expected to drive the growth. Furthermore, rising adoption of the Digital Experience Platforms (DXPs) by marketers has enabled them to seamlessly reach customers through multiple digital devices and promote cross selling and upselling. DXP enables users to rapidly build and deliver integrated, optimized user experiences across multiple digital channels.
Over the last few years, due to increased digitization and preference for omnichannel approach, customer experience has emerged as the key competitive differentiator for brands. Companies are deploying DXPs to communicate with customers across multiple points of interaction using dynamic and customized content based on customer’s specific needs or product preferences. Furthermore, the capability of DXPs to collect and analyze the customer buying behavior and unify customer data obtained from multiple touchpoints to create a centralized view is also a major factor driving the market growth. In addition, integration of emerging technologies, such as Artificial Intelligence (AI), big data, and Machine Learning (ML) have enabled key solution providers to upgrade their DXs, thereby driving the demand for digital experience platforms across multiple applications.
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Key Players in this Digital Experience Platform market are:– Adobe Systems, Oracle, SAP (Germany), IBM, Microsoft, Salesforce, OpenText (Canada), SDL (UK), Sitecore, Acquia, Jahia (Switzerland), Episerver, Squiz (Australia), BloomReach, Liferay, Kentico (Czech Republic), and censhare (Germany)
This intelligence Digital Experience Platform Market report by Market Research Inc includes investigations based on the current scenarios, historical records, and future predictions. An accurate data of various aspects such as type, size, application, and end user have been scrutinized in this research report. It presents the 360-degree overview of the competitive landscape of the industries. Thus, helping the companies to understand the threats and challenges in front of the businesses. Different global regions such as North America, Latin America, Europe, Asia-Pacific, and India have been examined on the basis of productivity to understand the demanding structure of products or services
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Scope of the Report:
By Product Segment Analysis: Open Source Data Integration Tools, Cloud-Based Data Integration Tools
By Component Segment Analysis: Platform, Services
By Deployment Type Segment Analysis: On-Premises, Cloud
By Application Segment Analysis: Small-Sized Enterprises, Medium-Sized Enterprises, Large Enterprises
Key points of Digital Experience Platform Market Report
- Digital Experience Platform Market Overview and Scope
- Classification by Product Type, Market Share by Type
- Market Size Comparison by Region, by Application
- Market Status and Prospect
- Competition by Players/Suppliers, Revenue, Market Share, Growth Rate
- Players/Suppliers Profiles and Sales Data, Price and Gross Margin
- Digital Experience Platform Manufacturing Cost Analysis, Key Raw Materials Analysis, Manufacturing Process Analysis
The report’s conclusion reveals the overall scope of the Global Digital Experience Platform Market in terms of feasibility of investments in the various segments of the market, along with a descriptive passage that outlines the feasibility of new projects that might succeed in the market in the near future.
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